Why Email Remains King: The Benefits of Email Marketing
In today’s marketing and business landscape, it seems like “social media” is the current buzzword when it comes to trendy marketing strategies that are supposed to be “must haves”. In fact, I’d go so...
View ArticleSocial Media Strategy Best Practices
Success in social media, and arguably in business, lies in the ability of the business to differentiate itself from the rest of the competition. Even then, there are some unwritten rules that all...
View Article5 Ways to Increase Your Social Media Following
In the modern business world, everyone wants a piece of the social media action. There is no shortage of articles on how to succeed in social media. Many of these, however, neglect to mention that the...
View Article5 Challenges for the Social Media Beginner
Running a personal social media account might seem like a breeze, so when it comes to doing the same for their businesses, many business owners approach the exercise with the same attitude. Beginners...
View ArticleHow to Engage Users to use Social Media Through Email Marketing
Making a name for your brand requires multi-channel marketing strategies. Using your tried-and-true email marketing campaigns, you can convince your subscribers to engage on social media. There are a...
View ArticleIs Email Marketing More Effective Than Social Media?
Social media lets us connect with literally everyone. It gives us continuous information right to our feeds with everything from how to get your baby to sleep to how to build a car. If it’s even a...
View Article4 Benefits of Social Media Marketing for Brands
Despite its relatively gradual conception, social media quickly exploded into popular culture once it found its footing. It’s been a while now since various social media platforms have essentially...
View Article5 Ways to Expand your Subscriber List in 2017
It’s a new calendar year, which means there are countless new opportunities ahead to expand your brand by growing your subscriber list. Keep the lessons learned last year in mind and add these five...
View ArticleHow to Market Your Business for Free
Companies just starting out normally look to avoid outsourcing professionals to take care of their marketing needs. The fact is that professional marketing can quickly rack up a hefty bill, and all...
View ArticleHow to Personalize Marketing Automation
In this day and age, marketers rely heavily on automation, and for good reason. There’s simply too much to get done and not enough time to do it, so any processes that can be streamlined through...
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