How to Personalize Marketing Automation
In this day and age, marketers rely heavily on automation, and for good reason. There’s simply too much to get done and not enough time to do it, so any processes that can be streamlined through...
View ArticleHow to Market Your Business for Free
Companies just starting out normally look to avoid outsourcing professionals to take care of their marketing needs. The fact is that professional marketing can quickly rack up a hefty bill, and all...
View Article5 Ways to Expand your Subscriber List in 2017
It’s a new calendar year, which means there are countless new opportunities ahead to expand your brand by growing your subscriber list. Keep the lessons learned last year in mind and add these five...
View Article4 Benefits of Social Media Marketing for Brands
Despite its relatively gradual conception, social media quickly exploded into popular culture once it found its footing. It’s been a while now since various social media platforms have essentially...
View ArticleIs Email Marketing More Effective Than Social Media?
Social media lets us connect with literally everyone. It gives us continuous information right to our feeds with everything from how to get your baby to sleep to how to build a car. If it’s even a...
View ArticleHow to Engage Users to use Social Media Through Email Marketing
Making a name for your brand requires multi-channel marketing strategies. Using your tried-and-true email marketing campaigns, you can convince your subscribers to engage on social media. There are a...
View Article5 Challenges for the Social Media Beginner
Running a personal social media account might seem like a breeze, so when it comes to doing the same for their businesses, many business owners approach the exercise with the same attitude. Beginners...
View Article5 Ways to Increase Your Social Media Following
In the modern business world, everyone wants a piece of the social media action. There is no shortage of articles on how to succeed in social media. Many of these, however, neglect to mention that the...
View ArticleSocial Media Strategy Best Practices
Success in social media, and arguably in business, lies in the ability of the business to differentiate itself from the rest of the competition. Even then, there are some unwritten rules that all...
View ArticleWhy Email Remains King: The Benefits of Email Marketing
In today’s marketing and business landscape, it seems like “social media” is the current buzzword when it comes to trendy marketing strategies that are supposed to be “must haves”. In fact, I’d go so...
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Email Marketing Lessons from Pinterest’s Buyable Pin Service
Back in June, the team over at Pinterest announced the release of “buyable pins” that provide brands with the ability to market products and services via promoted pins that show up in the feeds of...
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How to Actively Grow Your Contact List on Twitter
We all know that social media and email marketing can combine to do some powerful things when it comes to raising awareness about your brand. However, drumming up interest on a platform like Twitter...
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Learning to Improve Your Content Curation Efforts on Social Media
A while back, we spent some time talking about how best to curate content in the inbox – if you missed that post, feel free to check it out here. However, as effective and important as this process...
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5 Social Media Tactics That Every Small Business Can Use
“Email and social media marketing go together like Batman and Robin” – D.J. Waldow, Social Media Examiner These words, from Social Media Examiner’s D.J. Waldow, encapsulate the modern relationship...
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Email Marketing or Social Media Management: What’s More Important?
If there’s one thing you can count on in the digital world, it’s that most communities on the Internet love a good argument. When it comes to weighing the merits of email marketing and social media...
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Is WhatsApp the Future of SMS Marketing?
Any time a brand is able to blend the appeal of social media with the power of SMS marketing, it’s hard not to want to jump on board and go all in with this approach. However, when it comes to the...
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Can Pinterest Help Give Your Email Campaign a Boost
It’s no big secret that social media is the hottest thing on the web – and a major factor in the success of plenty of email marketing campaigns as well. However, there’s still plenty of brands who...
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Calling It Quits on Facebook? Read This First!
As far as social media goes, it’s hard to top the raw reach and power offered by Facebook. Sure, it might not have a complete monopoly on the market, but this platform still stands as the top dog when...
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5 Quick Tips for Becoming a Big Name on Google+
Social media and email marketing go together like peanut butter and jelly, Bonnie and Clyde, two peas in a pod, and virtually any other simile or metaphor you can come up with off the top of your head...
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Building a Better Bond Between Email Marketing and Twitter
While it’s not necessarily breaking news, there’s still quite a few brands that aren’t on to the powerful connection between social media and email marketing. As for those who are “in the know”...
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